Английский словарь американских идиом - run into the ground

{v. phr.}, {informal} 1. To do or use (something) more than is wanted or needed. * /It's all right to borrow my hammer once in a while, but don't run it into the ground./ 2. To win over or defeat (someone) completely. * /We lost the game today, but tomorrow we'll run them into the ground./