Английский словарь американских идиом - lose face

{v.} To be embarrassed or shamed by an error or failure; lose dignity, influence or reputation; lose self-respect or the confidence of others. * /Many Japanese soldiers were killed in World War II because they believed that to give up or retreat would make them lose face./ * /John's careless work made him lose face with his employer./ * /The banker lost face when people found out he bet on horse races./