Collins COBUILD Advanced Learner's English Dictionary - reposition

(repositions, repositioning, repositioned) 1. To reposition an object means to move it to another place or to change its position. It is not possible to reposition the carpet without damaging it. VERB: V n 2. To reposition something such as a product or service means to try to interest more or different people in it, for example by changing certain things about it or the way it is marketed. The sell-off is aimed at repositioning the company as a publisher principally of business information... Mazda needs to reposition itself if it is to boost its sales and reputation. VERB: V n, V pron-refl REPOSITORY (repositories) A repository is a place where something is kept safely. (FORMAL) A church in Moscow became a repository for police files. = store N-COUNT: usu N for n